Want Young Readers? All it takes is Money, Time, Staff and Space : a Resource-Based View of Newspapers’ Strategies For Luring Kids and Teens to News

Want Young Readers? All it takes is Money, Time, Staff and Space : a Resource-Based View of Newspapers’ Strategies For Luring Kids and Teens to News

The newspaper industry has long expressed a desire to attract more children and teenagers to their products. Attracting young readers, however, requires strategic decisions and resource allocation. The Resource-Based View (RBV) of strategic management suggests that newspapers must devote unique reso...

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Bibliographic Details
Main Author: Geoffrey M. GRAYBEAL
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2009-01-01
Series:Essachess
Subjects:
newspaper industry
young readers
strategic management
Online Access:http://www.essachess.com/index.php/jcs/article/view/68/38

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