ASSOCIATIVE APPROACHES TO PRODUCT ADVERTISING
In the context of increasing competition and crises, companies are aspiring to affect consumer behavior by stimulating promotion of their products. However, with the growth of production diversity and fierce competition, familiar marketing methods, established in the practice of companies, cease to...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Novosibirsk State University Press
2018-03-01
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| Series: | Mir Èkonomiki i Upravleniâ |
| Subjects: | |
| Online Access: | https://nsu.ru/ef/vestnik_ngu_ef/2018_1_11 |