Investigating the role of e-commerce application and digital marketing implementation on the financial and sustainability performance: An empirical study on Indonesian SMEs ,

The paper examined the influence of digital marketing and e-commerce on marketing performance and sustainability of the small and medium enterprises (SMEs). This research is quantitative research using a questionnaire approach method. Quantitative research is a research method based on the...

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Bibliographic Details
Main Authors: Anak Agung Gde Bagus Udayana, Andi Siti Fatmawaty, Yogi Makbul, Enni Soerjati Priowirjanto, Luh Seri Ani, Edy Siswanto, Wilda Susanti, Sri Andriani
Format: Article
Language:English
Published: Growing Science 2024-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol8/ijdns_2023_184.pdf