The Role Of Promotional Mix Elements In The Behavior Of Mobile Phone Recipients A Field Study On Customers Of Syriatel Cellular Communications Company In Lattakia City
This study aimed to identify the role of the promotional mix elements in the behavior of the recipients of cellular phone services dealing with Syriatel cellular communications company in Lattakia city. The researcher adopted the deductive approach as a general approach to research, The researcher d...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Tishreen University
2020-03-01
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| Series: | مجلة جامعة تشرين للدراسات والبحوث العلمية، سلسلة العلوم الاقتصادية والقانونية |
| Online Access: | https://journal.tishreen.edu.sy/index.php/econlaw/article/view/9479 |