La dimensión temporal y la categoría verbal de tiempo en los textos publicitarios españoles
Due to the predominant persuasive function of the advertising messages, the use of the different tenses in print advertisements presents some interesting particularities. The present tense is mainly used to describe and promote the products, while the future (or any other expression of posteriority)...
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| Format: | Article |
| Language: | Catalan |
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Masaryk University
2013-07-01
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| Series: | Études romanes de Brno |
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| Online Access: | https://journals.phil.muni.cz/erb/article/view/26021 |