Pengaruh Marketing Public Relation Terhadap Word Of Mouth Communication (Studi Pada Objek Wisata Taman Safari Indonesia Bogor)

This research was conducted to .find (1) the application of marketing public relations, (2) communication word of mouth on the attractiveness of Taman Safari Indonesia, (3) the influence of marketing public relations for word of mouth communication. The method used is quantitative with explanatory...

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Bibliographic Details
Main Authors: S. Sukmadi, Maman Usman
Format: Article
Language:English
Published: Politeknik Pariwisata NHI Bandung 2017-06-01
Series:Jurnal Kepariwisataan
Subjects:
Online Access:https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/6