Factors affecting consumer’s bargaining behavior: The case of fashionable clothing

Factors affecting consumer’s bargaining behavior: The case of fashionable clothing

Shopping is one of the current trends of the Vietnamese. According to Nielsen’s research results about consumer confidence in the fourth quarter of 2017, more than half of Vietnamese people (51%) use their spare money to buy new clothes at modern business models such as supermarkets, shopping center...

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Bibliographic Details
Main Authors: Dinh Tien Minh, Phan Thị Yen Linh, Ho Thi Kieu Nhan, Nguyen Tran Huyen Trang, Tran Le Ngoc Thao Uyen, Do Thi Ngoc Van, Pham Khac Xuan
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2020-04-01
Series:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Subjects:
bargaining behavior
bargaining action
haggling
fashionable clothing
apparel
consumer behavior
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/220

Internet

https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/220

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