Analysis of Customer Preference Factors for Qardh and Murabahah Products at Bank BRI Syariah of Bungo Regency

Purpose: This research was conducted at BRI Syariah KCP Muara Bungo, this was done because the researchers wanted to find out the influence of customer preferences using qardh and muarabah products with sharia system variables, products, services, places / locations and promotions to customer prefer...

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Bibliographic Details
Main Authors: Rahman Arifin, Busriadi Busriadi
Format: Article
Language:English
Published: Institut Agama Islam Negeri (IAIN) Curup 2020-06-01
Series:Al-Falah: Journal of Islamic Economics
Subjects:
Online Access:http://journal.iaincurup.ac.id/index.php/alfalah/article/view/1492