Destination Image in the COVID-19 Crisis: How to Mitigate the Effect of Negative Emotions, Developing Tourism Strategies for Ethnocentric and Cosmopolitan Consumers
This paper analyses the role of destination image during the COVID-19 crisis in order to offer practical recom-mendations for destination managers in developing countries. It is argued that the negative emotions triggered during the pandemic will have a direct impact on destination image. Targeting...
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| Format: | Article |
| Language: | English |
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Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2021-03-01
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| Series: | Multidisciplinary Business Review |
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| Online Access: | https://journalmbr.net/index.php/mbr/article/view/649 |