Preferred Neighborhood Projects Among Millennials: Yes, In My Backyard
The millennial generation, Gen Y and Gen Z, have different residential preferences compared to the previous generation. This study aims to understand the millennial’s preferences towards the type of project development and their willingness to pay for the premium toward...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Malaysia
2022-05-01
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| Series: | International Journal of Built Environment and Sustainability |
| Subjects: | |
| Online Access: | https://ijbes.utm.my/index.php/ijbes/article/view/943/261 |