SOCIAL MEDIA INFLUENCER’S AND SMEs PERFORMANCE IN OGUN STATE, NIGERIA.
This study examined the effect of social media influencer’s on SMEs performance in Ogun State, Nigeria. The research hypotheses were validated using the regression analysis. The data for the analysis were collected by the researcher using a questionnaire as the research instrument. The study used a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of Rzeszow University of Technology
2023-12-01
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| Series: | Modern Management Review |
| Subjects: | |
| Online Access: | https://journals.prz.edu.pl/mmr/article/view/1307 |