The introduction of the medicinal partner in direct-to-consumer advertising: Viagra’s contribution to pharmaceutical fetishism and patient-as-consumer discourse in healthcare
Pfizer, manufacturer of the erectile dysfunction prescription treatment Viagra, has been a staple in the pharmaceutical advertising arena since broadcast versions of such ads became legally permissible in the United States in 1997. Given that the patent for Viagra is soon set to expire, it is import...
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| Format: | Article |
| Language: | English |
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PAGEPress Publications
2018-08-01
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| Series: | Qualitative Research in Medicine & Healthcare |
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| Online Access: | https://www.pagepressjournals.org/index.php/qrmh/article/view/7646 |