Analysing the impact of COVID-19 on the digital strategies of South African retailers

Analysing the impact of COVID-19 on the digital strategies of South African retailers

Orientation: COVID-19 pandemic led to a surge in e-commerce with retailers having to embrace digital technologies and develop, implement and/or update digital strategies. Research purpose: This study aims to analyse the impact of the COVID-19 pandemic on the digital strategies of four JSE-listed re...

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Bibliographic Details
Main Authors: Faith Shenjere, Susanna L. Middelberg
Format: Article
Language:English
Published: AOSIS 2023-11-01
Series:Journal of Economic and Financial Sciences
Subjects:
covid-19
digital disruption
digital strategy
e-commerce
retailers
south africa.
Online Access:https://jefjournal.org.za/index.php/jef/article/view/864

Internet

https://jefjournal.org.za/index.php/jef/article/view/864

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