Analysing the impact of COVID-19 on the digital strategies of South African retailers
Orientation: COVID-19 pandemic led to a surge in e-commerce with retailers having to embrace digital technologies and develop, implement and/or update digital strategies. Research purpose: This study aims to analyse the impact of the COVID-19 pandemic on the digital strategies of four JSE-listed re...
Main Authors: | Faith Shenjere, Susanna L. Middelberg |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2023-11-01
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Series: | Journal of Economic and Financial Sciences |
Subjects: | |
Online Access: | https://jefjournal.org.za/index.php/jef/article/view/864 |
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