Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace
Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace. The method employed is an online survey sent to Indonesian fans via d...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2023-02-01
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| Series: | Jurnal Manajemen |
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| Online Access: | https://ecojoin.org/index.php/EJM/article/view/1078 |