Innovation Cooperation: Buyer-Supplier Relations

The business marketing literature of the past few years has mostly examined business relationships on a value basis. In addition to the strategic importance of relationships with customers, cooperation with suppliers is also a priority. Relationships have shifted from aggressive, competitive, superf...

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Bibliographic Details
Main Author: Adrienn Papp
Format: Article
Language:English
Published: University of Miskolc 2019-11-01
Series:Theory, Methodology, Practice
Subjects:
Online Access:https://doi.org/10.18096/TMP.2019.01.07