The Influence of Counterfactual Comparison on Fairness in Gain-Loss Contexts

Fairness perceptions may be affected by counterfactual comparisons. Although certain studies using a two-player ultimatum game (UG) have shown that comparison with the proposers influences the responders' fairness perceptions in a gain context, the effect of counterfactual comparison in a UG wi...

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Bibliographic Details
Main Authors: Qi Li, Chunsheng Wang, Jamie Taxer, Zhong Yang, Ya Zheng, Xun Liu
Format: Article
Language:English
Published: Frontiers Media S.A. 2017-05-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/article/10.3389/fpsyg.2017.00683/full