ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWI
As natural disaster becomes more common, environmental sustainabilityhasbeguntogainmoreattention. Manyenvironmentalists originating from developed countries have been working towards creating awareness on global warming. Considering the conservation of the environment, the Datai’s target market is...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2023-01-01
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| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/14721 |