ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWI
As natural disaster becomes more common, environmental sustainabilityhasbeguntogainmoreattention. Manyenvironmentalists originating from developed countries have been working towards creating awareness on global warming. Considering the conservation of the environment, the Datai’s target market is...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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UUM PRESS
2023-01-01
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| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/14721 |
| _version_ | 1797627437591298048 |
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| author | Rozila Ahmad Johan Eusoffe Abdullah Noor Azimin Zainol Asmahany Ramely |
| author_facet | Rozila Ahmad Johan Eusoffe Abdullah Noor Azimin Zainol Asmahany Ramely |
| author_sort | Rozila Ahmad |
| collection | DOAJ |
| description |
As natural disaster becomes more common, environmental sustainabilityhasbeguntogainmoreattention. Manyenvironmentalists originating from developed countries have been working towards creating awareness on global warming. Considering the conservation of the environment, the Datai’s target market is the nature lovers from rich and developed countries who are willing to pay more than RM1000 per night for a room. The objective of this case study is to discover the Datai’s sustainability initiatives in its effort to attract customers. Based on a semi-structured interview with the Datai’s Human Resource Director, it is discovered that the luxury resort that is rich in wildlife and faces the Datai Bay invested up to RM 2 million for environmental sustainability. The Datai sustainable environment initiative covers all aspects of life, addressing sustainability issues head on by raising awareness among schoolchildren, the local community, and visitors.
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| first_indexed | 2024-03-11T10:24:10Z |
| format | Article |
| id | doaj.art-ea839ef42391446e92ae411a634dcc40 |
| institution | Directory Open Access Journal |
| issn | 2231-9298 2636-9249 |
| language | English |
| last_indexed | 2024-03-11T10:24:10Z |
| publishDate | 2023-01-01 |
| publisher | UUM PRESS |
| record_format | Article |
| series | Journal of Business Management and Accounting |
| spelling | doaj.art-ea839ef42391446e92ae411a634dcc402023-11-16T02:13:45ZengUUM PRESSJournal of Business Management and Accounting2231-92982636-92492023-01-0113110.32890/jbma2023.13.1.3ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWIRozila Ahmad0Johan Eusoffe Abdullah1Noor Azimin Zainol2Asmahany Ramely3School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Kedah, MalaysiaThe Datai Langkawi, Jalan Teluk Datai, Langkawi, KedahSchool of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Kedah, MalaysiaSchool of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Kedah, Malaysia As natural disaster becomes more common, environmental sustainabilityhasbeguntogainmoreattention. Manyenvironmentalists originating from developed countries have been working towards creating awareness on global warming. Considering the conservation of the environment, the Datai’s target market is the nature lovers from rich and developed countries who are willing to pay more than RM1000 per night for a room. The objective of this case study is to discover the Datai’s sustainability initiatives in its effort to attract customers. Based on a semi-structured interview with the Datai’s Human Resource Director, it is discovered that the luxury resort that is rich in wildlife and faces the Datai Bay invested up to RM 2 million for environmental sustainability. The Datai sustainable environment initiative covers all aspects of life, addressing sustainability issues head on by raising awareness among schoolchildren, the local community, and visitors. https://e-journal.uum.edu.my/index.php/jbma/article/view/14721Langkawienvironmental sustainabilityhotel |
| spellingShingle | Rozila Ahmad Johan Eusoffe Abdullah Noor Azimin Zainol Asmahany Ramely ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWI Journal of Business Management and Accounting Langkawi environmental sustainability hotel |
| title | ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWI |
| title_full | ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWI |
| title_fullStr | ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWI |
| title_full_unstemmed | ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWI |
| title_short | ATTRACTING CUSTOMERS USING SUSTAINABILITY: A LOOK AT THE DATAI, LANGKAWI |
| title_sort | attracting customers using sustainability a look at the datai langkawi |
| topic | Langkawi environmental sustainability hotel |
| url | https://e-journal.uum.edu.my/index.php/jbma/article/view/14721 |
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