Market Analysis with Business Intelligence System for Marketing Planning

Market Analysis with Business Intelligence System for Marketing Planning

The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. The purpose of this research is to develop a Bu...

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Bibliographic Details
Main Authors: Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang, Tipaluck Krityakierne
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Information
Subjects:
business intelligence
marketing mix
business analytic
regression
product life cycle
Online Access:https://www.mdpi.com/2078-2489/14/2/116

Internet

https://www.mdpi.com/2078-2489/14/2/116

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