Branding the Social: Leisure, Consumption, and the Corvette Community
This study explores the social world of Corvette car clubs and their membership based on social ties formed through common interests centered on consumption and leisure practice. This study contributes to the limited literature on brand communities that provide social capital in a postindustrial eco...
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2018-12-01
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| Series: | Journal of Economy Culture and Society |
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| Online Access: | http://dergipark.gov.tr/jecs/issue/40856/421161?publisher=istanbul |