Dampak Loyalitas dari Keputusan Konsumen Disebabkan Pelayanan dan Promosi pada Usaha Gimnastik

Dampak Loyalitas dari Keputusan Konsumen Disebabkan Pelayanan dan Promosi pada Usaha Gimnastik

This research purpose is to analyze the influence service quality and promotion to decision making and its impact on consumer loyalty. Method used in this research is descriptive-associative, using Pearson Correlation Path Analysis. Data gathered by distributiong questionnaire to 110 respondents in...

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Bibliographic Details
Main Authors: Rudy Aryanto, Susanto Susanto, Liu Santa Stefenny
Format: Article
Language:English
Published: Bina Nusantara University 2009-09-01
Series:Journal the Winners
Subjects:
service quality
promotion
consumer decision making
consumer loyalty
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/709

Internet

https://journal.binus.ac.id/index.php/winners/article/view/709

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