Protecting Private Attributes in App Based Mobile User Profiling

Protecting Private Attributes in App Based Mobile User Profiling

The Analytics companies enable successful targeted advertising via user profiles, derived from the mobile apps installed by specific users, and hence have become an integral part of the mobile advertising industry. This threatens the users' privacy, when profiling is based on apps representing...

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Bibliographic Details
Main Authors: Imdad Ullah, Roksana Boreli, Salil S. Kanhere, Sanjay Chawla, Tariq Ahamed Ahanger, Usman Tariq
Format: Article
Language:English
Published: IEEE 2020-01-01
Series:IEEE Access
Subjects:
Privacy
targeted ads
mobile apps
obfuscation
user experience
Online Access:https://ieeexplore.ieee.org/document/9159571/

Internet

https://ieeexplore.ieee.org/document/9159571/

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