How to make a risk seem riskier: The ratio bias versus construal level theory
Which statement conveys greater risk: “100 people die from cancer every day” or “36,500 people die from cancer every year”? In statistics where both frequencies and temporal information are used to convey risk, two theories predict opposite answers to this question.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2008-06-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500000437/type/journal_article |