How to make a risk seem riskier: The ratio bias versus construal level theory
Which statement conveys greater risk: “100 people die from cancer every day” or “36,500 people die from cancer every year”? In statistics where both frequencies and temporal information are used to convey risk, two theories predict opposite answers to this question.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2008-06-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S1930297500000437/type/journal_article |
| _version_ | 1827831161386172416 |
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| author | Carissa Bonner Ben R. Newell |
| author_facet | Carissa Bonner Ben R. Newell |
| author_sort | Carissa Bonner |
| collection | DOAJ |
| description | Which statement conveys greater risk: “100 people die from cancer every day” or “36,500 people die from cancer every year”? In statistics where both frequencies and temporal information are used to convey risk, two theories predict opposite answers to this question. |
| first_indexed | 2024-03-12T04:40:31Z |
| format | Article |
| id | doaj.art-eacb72287a81457ab82cfa6591cc3997 |
| institution | Directory Open Access Journal |
| issn | 1930-2975 |
| language | English |
| last_indexed | 2024-03-12T04:40:31Z |
| publishDate | 2008-06-01 |
| publisher | Cambridge University Press |
| record_format | Article |
| series | Judgment and Decision Making |
| spelling | doaj.art-eacb72287a81457ab82cfa6591cc39972023-09-03T09:45:42ZengCambridge University PressJudgment and Decision Making1930-29752008-06-01341141610.1017/S1930297500000437How to make a risk seem riskier: The ratio bias versus construal level theoryCarissa Bonner0Ben R. Newell1School of Psychology, University of New South WalesSchool of Psychology, University of New South WalesWhich statement conveys greater risk: “100 people die from cancer every day” or “36,500 people die from cancer every year”? In statistics where both frequencies and temporal information are used to convey risk, two theories predict opposite answers to this question.https://www.cambridge.org/core/product/identifier/S1930297500000437/type/journal_articlerisk perceptionratio biasconstrual level theoryhealth statisticsframing |
| spellingShingle | Carissa Bonner Ben R. Newell How to make a risk seem riskier: The ratio bias versus construal level theory Judgment and Decision Making risk perception ratio bias construal level theory health statistics framing |
| title | How to make a risk seem riskier: The ratio bias versus construal level theory |
| title_full | How to make a risk seem riskier: The ratio bias versus construal level theory |
| title_fullStr | How to make a risk seem riskier: The ratio bias versus construal level theory |
| title_full_unstemmed | How to make a risk seem riskier: The ratio bias versus construal level theory |
| title_short | How to make a risk seem riskier: The ratio bias versus construal level theory |
| title_sort | how to make a risk seem riskier the ratio bias versus construal level theory |
| topic | risk perception ratio bias construal level theory health statistics framing |
| url | https://www.cambridge.org/core/product/identifier/S1930297500000437/type/journal_article |
| work_keys_str_mv | AT carissabonner howtomakeariskseemriskiertheratiobiasversusconstrualleveltheory AT benrnewell howtomakeariskseemriskiertheratiobiasversusconstrualleveltheory |