Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers

Entrepreneurial orientation is based on studies that plan strategies according to the action patterns or decision making styles. By providing unique and innovative products focusing on customer needs, companies can allocate themselves a larger share of the market. The goal of this descriptive correl...

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Bibliographic Details
Main Authors: Mozhde Alian, Hossein Rezaie Dolat Abadi
Format: Article
Language:fas
Published: Yazd University 2017-12-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_1097_62db233622d7bcb70a7370b32f21bbd5.pdf