Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers
Entrepreneurial orientation is based on studies that plan strategies according to the action patterns or decision making styles. By providing unique and innovative products focusing on customer needs, companies can allocate themselves a larger share of the market. The goal of this descriptive correl...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2017-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1097_62db233622d7bcb70a7370b32f21bbd5.pdf |
| _version_ | 1797814864188538880 |
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| author | Mozhde Alian Hossein Rezaie Dolat Abadi |
| author_facet | Mozhde Alian Hossein Rezaie Dolat Abadi |
| author_sort | Mozhde Alian |
| collection | DOAJ |
| description | Entrepreneurial orientation is based on studies that plan strategies according to the action patterns or decision making styles. By providing unique and innovative products focusing on customer needs, companies can allocate themselves a larger share of the market. The goal of this descriptive correlational research is to examine the effect of entrepreneurship and its results on the market orientation and, consequently, the influence of the latter on the auto parts manufacturers’ performance. So, to measure these variables, a questionnaire was designed: Cronbach's alpha was found to be 0/88 for entrepreneurship, 0/90 for market orientation and 0/77 for performance. The results of PLS showed a t bigger than 2, which indicates the significance of the impact of the entrepreneurship on market orientation and, consequently, market orientation influence on the performance. Moreover, the results of a multiple regression analysis showed the impact of the risk-taking factor and pioneering on the responsive active market. Also, responsive and proactive market proved to have a significant effect on the performance of auto parts manufacturers. |
| first_indexed | 2024-03-13T08:14:02Z |
| format | Article |
| id | doaj.art-eae0ce5707c34a77ae383f3103e542c4 |
| institution | Directory Open Access Journal |
| issn | 2645-386X 2645-3878 |
| language | fas |
| last_indexed | 2024-03-13T08:14:02Z |
| publishDate | 2017-12-01 |
| publisher | Yazd University |
| record_format | Article |
| series | کاوشهای مدیریت بازرگانی |
| spelling | doaj.art-eae0ce5707c34a77ae383f3103e542c42023-05-31T20:03:42ZfasYazd Universityکاوشهای مدیریت بازرگانی2645-386X2645-38782017-12-01918618110.29252/bar.9.18.611097Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts ManufacturersMozhde Alian0Hossein Rezaie Dolat Abadi1Student Management MBA, University of Isfahan, IranAssistant Professor, Marketing Principal, University of Isfahan, IranEntrepreneurial orientation is based on studies that plan strategies according to the action patterns or decision making styles. By providing unique and innovative products focusing on customer needs, companies can allocate themselves a larger share of the market. The goal of this descriptive correlational research is to examine the effect of entrepreneurship and its results on the market orientation and, consequently, the influence of the latter on the auto parts manufacturers’ performance. So, to measure these variables, a questionnaire was designed: Cronbach's alpha was found to be 0/88 for entrepreneurship, 0/90 for market orientation and 0/77 for performance. The results of PLS showed a t bigger than 2, which indicates the significance of the impact of the entrepreneurship on market orientation and, consequently, market orientation influence on the performance. Moreover, the results of a multiple regression analysis showed the impact of the risk-taking factor and pioneering on the responsive active market. Also, responsive and proactive market proved to have a significant effect on the performance of auto parts manufacturers.http://bar.yazd.ac.ir/article_1097_62db233622d7bcb70a7370b32f21bbd5.pdfentrepreneurshipperformanceauto parts manufacturers |
| spellingShingle | Mozhde Alian Hossein Rezaie Dolat Abadi Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers کاوشهای مدیریت بازرگانی entrepreneurship performance auto parts manufacturers |
| title | Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers |
| title_full | Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers |
| title_fullStr | Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers |
| title_full_unstemmed | Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers |
| title_short | Entrepreneurship Impact on Market Orientation to Improve the Performance of Auto Parts Manufacturers |
| title_sort | entrepreneurship impact on market orientation to improve the performance of auto parts manufacturers |
| topic | entrepreneurship performance auto parts manufacturers |
| url | http://bar.yazd.ac.ir/article_1097_62db233622d7bcb70a7370b32f21bbd5.pdf |
| work_keys_str_mv | AT mozhdealian entrepreneurshipimpactonmarketorientationtoimprovetheperformanceofautopartsmanufacturers AT hosseinrezaiedolatabadi entrepreneurshipimpactonmarketorientationtoimprovetheperformanceofautopartsmanufacturers |