Hiperrealitas Makna Kesenangan dalam Iklan Bertema Gaya Hidup di Media Sosial
This study aims to reveal the meaning in the language used in pleasure-filled advertisements which are related to lifestyle. The concept of pleasure refers to hedonism which means prioritizing happiness and avoiding sadness or suffering. Ads about body care, travel and shopping are used as the subje...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2021-08-01
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| Series: | Jurnal Kawistara |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/kawistara/article/view/64401 |