Transforming the stories we tell about climate change: from ‘issue’ to ‘action’

By some counts, up to 98% of environmental news stories are negative in nature. Implicit in this number is the conventional wisdom among many communicators that increasing people’s understanding, awareness, concern or even fear of climate change are necessary precursors for action and behavior chang...

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Bibliographic Details
Main Authors: Kris De Meyer, Emily Coren, Mark McCaffrey, Cheryl Slean
Format: Article
Language:English
Published: IOP Publishing 2020-01-01
Series:Environmental Research Letters
Subjects:
Online Access:https://doi.org/10.1088/1748-9326/abcd5a