Quasi-film commercials. Analysis of selected car manufacturer campaigns
When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films. The goal of the article was to present selected examples of the rela...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2017-09-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
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| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/2686 |