Quasi-film commercials. Analysis of selected car manufacturer campaigns
When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films. The goal of the article was to present selected examples of the rela...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2017-09-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/2686 |
| _version_ | 1818523104010305536 |
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| author | Agnieszka Barczyk-Sitkowska |
| author_facet | Agnieszka Barczyk-Sitkowska |
| author_sort | Agnieszka Barczyk-Sitkowska |
| collection | DOAJ |
| description | When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films. The goal of the article was to present selected examples of the relationships between commercials and film, which can be found in car manufacturer advertising campaigns (Toyota, BMW, and Mercedes-Benz). The analysis of the gathered study material enabled me to identify two forms of quasi-film commercials: a TV spot and a short film. |
| first_indexed | 2024-12-11T05:41:06Z |
| format | Article |
| id | doaj.art-eafc1ff3d36544bb9617987612224281 |
| institution | Directory Open Access Journal |
| issn | 1505-9057 2353-1908 |
| language | English |
| last_indexed | 2024-12-11T05:41:06Z |
| publishDate | 2017-09-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| spelling | doaj.art-eafc1ff3d36544bb96179876122242812022-12-22T01:19:08ZengLodz University PressActa Universitatis Lodziensis. Folia Litteraria Polonica1505-90572353-19082017-09-0143510.18778/1505-9057.43.121961Quasi-film commercials. Analysis of selected car manufacturer campaignsAgnieszka Barczyk-Sitkowska0Chair of Journalism and Social Communication, Faculty of Philology, University of LodzWhen seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films. The goal of the article was to present selected examples of the relationships between commercials and film, which can be found in car manufacturer advertising campaigns (Toyota, BMW, and Mercedes-Benz). The analysis of the gathered study material enabled me to identify two forms of quasi-film commercials: a TV spot and a short film.https://czasopisma.uni.lodz.pl/polonica/article/view/2686commercialfilmquasi-filmcommercial seriesspot |
| spellingShingle | Agnieszka Barczyk-Sitkowska Quasi-film commercials. Analysis of selected car manufacturer campaigns Acta Universitatis Lodziensis. Folia Litteraria Polonica commercial film quasi-film commercial series spot |
| title | Quasi-film commercials. Analysis of selected car manufacturer campaigns |
| title_full | Quasi-film commercials. Analysis of selected car manufacturer campaigns |
| title_fullStr | Quasi-film commercials. Analysis of selected car manufacturer campaigns |
| title_full_unstemmed | Quasi-film commercials. Analysis of selected car manufacturer campaigns |
| title_short | Quasi-film commercials. Analysis of selected car manufacturer campaigns |
| title_sort | quasi film commercials analysis of selected car manufacturer campaigns |
| topic | commercial film quasi-film commercial series spot |
| url | https://czasopisma.uni.lodz.pl/polonica/article/view/2686 |
| work_keys_str_mv | AT agnieszkabarczyksitkowska quasifilmcommercialsanalysisofselectedcarmanufacturercampaigns |