Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers

Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers

Abstract Building on the motivation–ability (MA) theoretical framework, we develop a motivation–trust–vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized...

Full description

Bibliographic Details
Main Authors: Gerhard Wagner, Anne Fota, Hanna Schramm-Klein, Sascha Steinmann
Format: Article
Language:English
Published: Springer 2023-09-01
Series:Schmalenbach Journal of Business Research
Subjects:
Cross-Border E-Commerce
Consumer Behavior
Distribution Channels
Retailing
Structural Equation Modeling
Online Access:https://doi.org/10.1007/s41471-023-00170-2

Internet

https://doi.org/10.1007/s41471-023-00170-2

Similar Items