Development of an integrated discounting strategy based on vendors’ expectations using FAHP and fuzzy goal programming
The main goal of a company is to increase its market share and total profits at the same time. However, these two objectives conflict if discount rates are applied to vendors. The objective of this paper is to develop an integrated discounting strategy method to effectively manage the transactions...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2018-03-01
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| Series: | Technological and Economic Development of Economy |
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| Online Access: | http://journals.vgtu.lt/index.php/TEDE/article/view/106 |