Customer Clustering Based on Customer Lifetime Value: A Case Study of an Iranian Bank

Customer Clustering Based on Customer Lifetime Value: A Case Study of an Iranian Bank

Customer lifetime value (CLV) as a quantifiable parameter plays an important role in customer clustering. Clustering based on CLV helps organizations to form distinct customer groups, reveal buying patterns, and create longterm relationships with their customers. Our research aims at the synthesis o...

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Bibliographic Details
Main Authors: Arezoo Nekooei, Mohammad Jafar Tarokh
Format: Article
Language:English
Published: Iran Telecom Research Center 2015-06-01
Series:International Journal of Information and Communication Technology Research
Subjects:
clustering
data mining
customer relationship management (crm)
customer lifetime value (clv)
Online Access:http://ijict.itrc.ac.ir/article-1-103-en.html

Internet

http://ijict.itrc.ac.ir/article-1-103-en.html

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