THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK

Retail business that is now very popular is a business that supports many people and gives many benefits to some people. Minimarket, which has long been known to the people of Pontianak, is a form of retail business that is very rapidly growing and its existence is very beneficial to the community....

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Bibliographic Details
Main Authors: Zul fahmi, Dina Octaviani
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2018-03-01
Series:Manajemen dan Bisnis
Subjects:
Online Access:https://www.journalmabis.org/mabis/article/view/373