THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK
Retail business that is now very popular is a business that supports many people and gives many benefits to some people. Minimarket, which has long been known to the people of Pontianak, is a form of retail business that is very rapidly growing and its existence is very beneficial to the community....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2018-03-01
|
| Series: | Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/373 |
| _version_ | 1797937864080621568 |
|---|---|
| author | Zul fahmi Dina Octaviani |
| author_facet | Zul fahmi Dina Octaviani |
| author_sort | Zul fahmi |
| collection | DOAJ |
| description | Retail business that is now very popular is a business that supports many people and gives many benefits to some people. Minimarket, which has long been known to the people of Pontianak, is a form of retail business that is very rapidly growing and its existence is very beneficial to the community. For that, producers need strategies with the objective of achieving competitive advantage and need information about factors that influence consumer behavior in making decisions regarding the purchase of products. The purpose of this study is to find out how the strategy of targeting consumer buying decisions in Palmart Minimarket, Pontianak. This type of research is survey research and data collection techniques used was questionnaire, while the respondents were consumers who had shopped in Palmart Minimarket Pontianak, the data analysis technique used was the Factor Analysis method with Accurate Use correlation/correlation matrix between variables using Bartlett Test of Sphericity or Measure of Sampling Adequacy (MSA). The value of KMO/MSA ranges from 0 - 1 with the criteria used for interpretation. The expected target in this study was to inform how the right strategy of Targeting Consumer Buying Decisions in the Palmart Minimarket, Pontianak. The output of this research is teaching material, paper for national scientific seminars, and publications in national-accredited scientific journals. |
| first_indexed | 2024-04-10T18:51:57Z |
| format | Article |
| id | doaj.art-eb34315cadf04e10b24b96cae92a1d5a |
| institution | Directory Open Access Journal |
| issn | 1412-3789 2477-1783 |
| language | English |
| last_indexed | 2024-04-10T18:51:57Z |
| publishDate | 2018-03-01 |
| publisher | Department of Management, Faculty of Economics and Business, Universitas Surabaya |
| record_format | Article |
| series | Manajemen dan Bisnis |
| spelling | doaj.art-eb34315cadf04e10b24b96cae92a1d5a2023-02-01T07:29:33ZengDepartment of Management, Faculty of Economics and Business, Universitas SurabayaManajemen dan Bisnis1412-37892477-17832018-03-0117110.24123/jmb.v17i1.373282THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAKZul fahmi0Dina Octaviani1Panca Bhakti UniversityPanca Bhakti UniversityRetail business that is now very popular is a business that supports many people and gives many benefits to some people. Minimarket, which has long been known to the people of Pontianak, is a form of retail business that is very rapidly growing and its existence is very beneficial to the community. For that, producers need strategies with the objective of achieving competitive advantage and need information about factors that influence consumer behavior in making decisions regarding the purchase of products. The purpose of this study is to find out how the strategy of targeting consumer buying decisions in Palmart Minimarket, Pontianak. This type of research is survey research and data collection techniques used was questionnaire, while the respondents were consumers who had shopped in Palmart Minimarket Pontianak, the data analysis technique used was the Factor Analysis method with Accurate Use correlation/correlation matrix between variables using Bartlett Test of Sphericity or Measure of Sampling Adequacy (MSA). The value of KMO/MSA ranges from 0 - 1 with the criteria used for interpretation. The expected target in this study was to inform how the right strategy of Targeting Consumer Buying Decisions in the Palmart Minimarket, Pontianak. The output of this research is teaching material, paper for national scientific seminars, and publications in national-accredited scientific journals.https://www.journalmabis.org/mabis/article/view/373consumer shopping behaviorpricequalitydistributionpromotionfactor analysisbuying decision |
| spellingShingle | Zul fahmi Dina Octaviani THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK Manajemen dan Bisnis consumer shopping behavior price quality distribution promotion factor analysis buying decision |
| title | THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK |
| title_full | THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK |
| title_fullStr | THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK |
| title_full_unstemmed | THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK |
| title_short | THE STRATEGIES OF TARGETING CONSUMER BUYING DECISION IN PALMART MINIMARKET, PONTIANAK |
| title_sort | strategies of targeting consumer buying decision in palmart minimarket pontianak |
| topic | consumer shopping behavior price quality distribution promotion factor analysis buying decision |
| url | https://www.journalmabis.org/mabis/article/view/373 |
| work_keys_str_mv | AT zulfahmi thestrategiesoftargetingconsumerbuyingdecisioninpalmartminimarketpontianak AT dinaoctaviani thestrategiesoftargetingconsumerbuyingdecisioninpalmartminimarketpontianak AT zulfahmi strategiesoftargetingconsumerbuyingdecisioninpalmartminimarketpontianak AT dinaoctaviani strategiesoftargetingconsumerbuyingdecisioninpalmartminimarketpontianak |