Research on impact factors for online donation behavior of bank customer

Donation in various service channels of financial institutions helps people in need and makes great impact on social charity. The purpose of this paper is to analyze impact factors of donation behavior by customers of financial businesses. Before, the questionnaires of this research were designed, i...

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Bibliographic Details
Main Author: Qing Li
Format: Article
Language:English
Published: KeAi Communications Co., Ltd. 2017-01-01
Series:Journal of Finance and Data Science
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405918817300375