FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEY
Online shopping is a critical subject for marketing academicians and corporations. To have a sustainable competitive advantage, companies try to have strong relationships with their customers and try to learn their customers better. In this research, factors affecting online shopping decision of cus...
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| Format: | Article |
| Language: | English |
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Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
2019-06-01
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| Series: | Journal of International Trade, Logistics and Law |
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| Online Access: | http://www.jital.org/index.php/jital/article/view/118/pdf_70 |