FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEY
Online shopping is a critical subject for marketing academicians and corporations. To have a sustainable competitive advantage, companies try to have strong relationships with their customers and try to learn their customers better. In this research, factors affecting online shopping decision of cus...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
2019-06-01
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| Series: | Journal of International Trade, Logistics and Law |
| Subjects: | |
| Online Access: | http://www.jital.org/index.php/jital/article/view/118/pdf_70 |
| _version_ | 1828015194285015040 |
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| author | Elif TÜRK |
| author_facet | Elif TÜRK |
| author_sort | Elif TÜRK |
| collection | DOAJ |
| description | Online shopping is a critical subject for marketing academicians and corporations. To have a sustainable competitive advantage, companies try to have strong relationships with their customers and try to learn their customers better. In this research, factors affecting online shopping decision of customers are examined, strenghts, weaknesses and sevetal benefits of online shopping are defined. Based on the dimensions found in the research considering theoretical background about online shopping; a comprehensive conceptual framework of OSE is developed. For data collection, 13 focus groups have been performed. A content analysis is conducted to analyze the results about factors affecting online shopping decision of customers in Turkey. The analysis concluded that security and privacy concepts are main concerns of online shopping process. By developing the literature of OSE using a comprehensive framework, this paper improves the knowledge about online shopping and gives new insights to e-marketing and retailing literature. |
| first_indexed | 2024-04-10T10:14:05Z |
| format | Article |
| id | doaj.art-eb3a38bae1d94e8f95f69099f63f309f |
| institution | Directory Open Access Journal |
| issn | 2149-9748 2149-9748 |
| language | English |
| last_indexed | 2024-04-10T10:14:05Z |
| publishDate | 2019-06-01 |
| publisher | Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) |
| record_format | Article |
| series | Journal of International Trade, Logistics and Law |
| spelling | doaj.art-eb3a38bae1d94e8f95f69099f63f309f2023-02-15T16:22:01ZengCollaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)Journal of International Trade, Logistics and Law2149-97482149-97482019-06-01513543FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEYElif TÜRK 0Galatasaray University İstanbul,Turkey Online shopping is a critical subject for marketing academicians and corporations. To have a sustainable competitive advantage, companies try to have strong relationships with their customers and try to learn their customers better. In this research, factors affecting online shopping decision of customers are examined, strenghts, weaknesses and sevetal benefits of online shopping are defined. Based on the dimensions found in the research considering theoretical background about online shopping; a comprehensive conceptual framework of OSE is developed. For data collection, 13 focus groups have been performed. A content analysis is conducted to analyze the results about factors affecting online shopping decision of customers in Turkey. The analysis concluded that security and privacy concepts are main concerns of online shopping process. By developing the literature of OSE using a comprehensive framework, this paper improves the knowledge about online shopping and gives new insights to e-marketing and retailing literature.http://www.jital.org/index.php/jital/article/view/118/pdf_70Online shoppinge-retailing |
| spellingShingle | Elif TÜRK FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEY Journal of International Trade, Logistics and Law Online shopping e-retailing |
| title | FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEY |
| title_full | FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEY |
| title_fullStr | FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEY |
| title_full_unstemmed | FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEY |
| title_short | FACTORS AFFECTING ONLINE SHOPPING DECISION: CUSTOMERS IN TURKEY |
| title_sort | factors affecting online shopping decision customers in turkey |
| topic | Online shopping e-retailing |
| url | http://www.jital.org/index.php/jital/article/view/118/pdf_70 |
| work_keys_str_mv | AT elifturk factorsaffectingonlineshoppingdecisioncustomersinturkey |