A Multi-objective Model of Services Assignment to Bank Customers by Data Mining and Optimization via Simulation
Knowing customer behavior patterns, clustering and providing proper services to the customers is one of the most important issues for the banks.In this research, 5 criteria of each customer, including Recency, Frequency, Monetary, Loan and Deferred, were extracted from a bank database during a fisca...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2018-09-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_9740_0e72da742e0ab7b97dae99ed5bae6c67.pdf |