Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Dunkin’ Donuts Bandung

<p><em>In order to be competitive a company has to offer good value propotition to the consumers. It is also necessary for company to shape good image on consumers. Dunkin Donuts is one of food and beverages company that is succeed to attract consumers to buy its products using buy 6 get...

Full description

Bibliographic Details
Main Authors: Galu Khotimatul Khusna, Farah Oktafani
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan 2017-07-01
Series:Jurnal Ekonomi, Bisnis dan Entrepreneurship
Online Access:http://jurnal.stiepas.ac.id/index.php/jebe/article/view/171