ONLINE PRICING FOR SMALL MEDIUM ENTERPRISES’ PRODUCTS IN THE EX-LOCALIZATION OF DOLLY SURABAYA

Numerous Small and Medium Enterprises (SMEs) do not have a basic method in pricing decisions. Many times, this decision comes up based on an intuitive probe instead of a detailed analysis. This could lead to marketing problems, which may result in disruptions of financial liquidity. This also applie...

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Bibliographic Details
Main Authors: Ig. Jaka Mulyana, Ivan Gunawan, Dian Trihastuti, Yehezkiel Prakoso Putra Yunen, Dwi Agustin Nuriani Sirodj
Format: Article
Language:Indonesian
Published: Diponegoro University 2021-10-01
Series:J@ti Undip: Jurnal Teknik Industri
Subjects:
Online Access:https://ejournal.undip.ac.id/index.php/jgti/article/view/37264