Compasses, beauty queens and other PCs: Pictorial metaphors in computer advertisements
Computer advertisements make extensive use of pictorial metaphors. The model pro-posed in Forceville (1996) is used as a starting point to analyze 27 advertisements in PC Magazine, July/August 1999 (American edition) that contain a pictorial metaphor. The aim is twofold: (1) to further contribute to...
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| Format: | Article |
| Language: | deu |
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Aarhus University
2000-02-01
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| Series: | Hermes |
| Online Access: | https://tidsskrift.dk/her/article/view/25568 |