Intelligent attribution modeling for enhanced digital marketing performance
Analyzing the effectiveness of digital marketing campaigns can be challenging due to the large number of customer interactions across various online channels. Attribution modeling is a widely used method for evaluating the performance of different channels and adjusting budgets accordingly. However,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-03-01
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| Series: | Intelligent Systems with Applications |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667305324000139 |