The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone
The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on repurchase intention, both partially and simultaneously....
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2021-08-01
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| Series: | Asian Management and Business Review |
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| Online Access: | https://journal.uii.ac.id/AMBR/article/view/19733 |