The Role of Spirituality and Commercialization in the Formation of the Religious Tourism Destinations Brand with Grounded Theory Approach (Case Study: Holy city of Mashhad)
Religious travels play a significant role in tourism, and the optimal connection between spirituality and commercialization of the brand of religious tourism destinations should be guided by a comprehensive analysis of the stakeholders’ interests. The purpose of the study is to investigate the relat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-03-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_11052_2a95de6d4b95eccda6ce2e15a11dc00a.pdf |