The impact of employer brand on the relationship between psychological empowerment and employee engagement

In recent years, employer brand has been widely addressed as a crucial factor in attracting and retaining the best employees. Research on its impact on organizations can provide a better understanding of the benefits of employer branding in unlocking the potential of employees. Thus, this paper aims...

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Bibliographic Details
Main Authors: Greta Drūteikienė, Julija Savicke, Daiva Skarupskienė
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-02-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17690/PPM_2023_01_Druteikiene.pdf