Distribution characteristics of star ratings in online consumer reviews

Distribution characteristics of star ratings in online consumer reviews

Purpose – The star rating summarises the review content and conveys the message faster than other review components. Star ratings influence helpfulness of the reviews, and extreme reviews are considered as less helpful in the decision process. However, literature has rarely addressed variations in s...

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Bibliographic Details
Main Authors: R. Venkatesakumar, Sudhakar Vijayakumar, S. Riasudeen, S. Madhavan, B. Rajeswari
Format: Article
Language:English
Published: Emerald Publishing 2021-07-01
Series:Vilakshan (XIMB Journal of Management)
Subjects:
star rating
online reviews
cues
signals
ewom
distribution
Online Access:https://www.emerald.com/insight/content/doi/10.1108/XJM-10-2020-0171/full/pdf?title=distribution-characteristics-of-star-ratings-in-online-consumer-reviews

Internet

https://www.emerald.com/insight/content/doi/10.1108/XJM-10-2020-0171/full/pdf?title=distribution-characteristics-of-star-ratings-in-online-consumer-reviews

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