Intention to buy, interactive marketing, and online purchase decisions
The digital era changes marketing activities and consumer behavior, particularly by changing conventional transactions into digitalized ones through online marketplaces. Before consumers make purchase decisions, they usually experience a phase in which they have needs and desires to choose, have, an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kristen Satya Wacana
2020-10-01
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| Series: | Jurnal Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.uksw.edu/jeb/article/view/3398 |