IS IT A BUSINESS FEEDING ON EMOTIONS OR AN ACT OF ALTRUISM? THE CASE OF FINANCING FOOTBALL IN POLAND
The main goal of this article is to verify the hypothesis on the behavioural character of the relationships between enterprises financing football in Poland and the fans of this sport. In his research, the author analyses selected companies listed on the Warsaw Stock Exchange which are engaged in fi...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2015-02-01
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| Series: | Acta Universitatis Lodziensis. Folia Oeconomica |
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| Online Access: | https://czasopisma.uni.lodz.pl/foe/article/view/348 |